Arya Kefayati

Lead strategic enablement and operational excellence initiatives focused on building scalable, data-driven frameworks that empower teams to accelerate customer acquisition, development, and retention across all Workforce and Talent Solution lines. Drive sustainable revenue growth and margin improvement by transforming commercial and sales operations through digitalisation, automation, analytics, and performance marketing.

Led European Sales Excellence and CRM transformation initiatives across multiple markets, with full responsibility for strategy, process optimisation, and resource allocation. Drove digitalisation and operational excellence to enhance efficiency, commercial performance, and customer engagement across all European field sales organisations.

Led European sales excellence initiatives with responsibility for CRM systems, KPI-driven steering and strategic sales processes. Focused on operational excellence, automation, and innovative go-to-market models to improve sales performance, scalability, and revenue impact across international markets.

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