Ashraf Tawakkol

Founded in 2006, Taya IT provides easy to use applications and services for users digitally engaging with Arabic culture. * Senior Operating Executive, responsible for overall strategic planning, P&L management and change management. * Transformed the organisation from a research and development company to a full commercial business. * Led strategy and initiated new mission to facilitate formulation, retrieval and usage of digital content, focusing on Arabic language; anywhere on any device.

* Acted as Senior e-Marketing and Digital Content Consultant reporting directly to H.E. the Minister of State for Administrative Development. * Reviewed overall user experience of various e-government initiatives and solutions managed by the Ministry. * Formulated unified strategies for UX design and marketing to ensure optimised usage of services by different targeted segments over a period of five years.

A digital media development and consultancy start-up providing revenue shared digital media interactive services in a B2B model. *Developed strategic plans, led business development, technology evaluation and steered product design for a digital content start-up. * Led the design and development of the core products; a mobile social network service; a central online store for rich digital assets; a dynamic keyword allocation and retrieval (registered) system; and a prepaid digital wallet.