Ashutosh Chatterjee

At Kapiva, I work at the intersection of data and business strategy, enabling a $1M+/month performance marketing team to make smarter, faster decisions. I’ve delivered insights that led to a 30% more efficient budget reallocation, built dashboards for real-time visibility, and automated root cause analysis processes that reduced issue resolution time by 60%. My work has directly influenced product decisions (like PDP migrations).

As part of the Business Excellence team at Caterpillar, I supported a major SAP CRM module migration by analyzing over 10M+ system logs and creating dashboards that improved post-migration system stability and diagnostics. I collaborated with IT and logistics stakeholders to bridge data into decision-making and documented critical workflows to ensure smoother global operations. My work reduced post-deployment diagnostic latency and added resilience to a globally distributed infrastructure.

I led consumer insight and organic growth initiatives at Ecowiser, a sustainability-focused startup. I built a Reddit community of 10K+ members to gather real user feedback and used scraping tools to analyze behavioral patterns and value perception. I also recommended internal process improvements that boosted intern satisfaction and led a small content team to convert community engagement into actionable product and marketing insights.

Co-founded "MBrace," bridging the gap between surveyors and the relevant crowd through a platform connecting them. Implemented features to target specific industry segments and improve respondent engagement. Focused on investing in the professional growth of the crowd to enhance the platform