Asim Muhammad

I am given the task to grow the business beyond their geographical boundaries of Nordic region. My responsibility covers business development, marketing and sales of company's products & services in EU and North America.

I was given the task to manage the portfolio of Built-In-Sensors (semiconductor sensors) of the company for EU market. The task not only included Product Management but also Marketing and assisting the regional sales teams all across EU.

Responsible for European business development, product marketing, management and building sales structure of the company's pioneered Time-of-Flight 3D Imaging technology.

Executed the responsibility of the European wide product management, defined and implemented sales strategies and managed P&L for the company's lighting products.

The lighting division was posting RED figures since sometime and the task was to turn it around into Black figures. It was not only performed successfully but also managed to grow the business across various European countries, Australia and South Africa.