Asli Sahin

•Responsible for realizing monthly, quarterly and annual regional sales targets of Aegean area both for Philip Morris direct delivery and distributor operations. •Coaching the sales supervisor team of 5 directly reporting to me and sales representatives of 20 reporting to sales supervisors. •Managing 8 distributors of Aegean area including 75 sales representatives. •Ensuring the implementation of merchandising and sales activities . •Developing and implementing long ranged strategic sales plans.

•Budget responsibility of $3.5 million covering 40 key accounts (incl.Carrefour, Real, Dia). •Responsible for realizing monthly and annual regional OB and account’s sales targets. •Developed and implemented investment strategies for Key Accounts through in depth profitability analysis. •Enhanced relationships with key accounts while leading negotiation processes for annual agreements. •Coached the KA Executive team of 4 directly reporting to me and and and KA Merchandising team of 4 reporting to KAEs.

•Established Key Performance Indicator benchmarks and tracking tool for analysis of brand performance. •Developed forecasting model for Turkey recognized as best practice & implemented in Mexico, Italy & Ukraine •Ensured timely communication to sales management about latest trends through in depth market analysis. •Led Sales & Distribution overhead and free good budget cycles. •Assisted Sales Planning & Development Manager to support regions for their future responsibility of OCI.

•Analyzed in depth retail market and Carrefour data and briefly informed top management via monthly presentations and meetings. •Developed sales and budget tracking model for purchasers that involved in top management decisions. •Managed data sharing project with Coca & Cola and P&G and initiated quarterly meetings. •Contributed to promotion activity decisions through detailed profitability analysis in every cycle working closely with purchasing and marketing heads.