Astrid Billecocq
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Astrid Billecocq
- 2 years and 5 months, Nov 2014 - Mar 2017
Innovation Management V.I.E.
Thales Transportation Systems GmbH
Design Center activities • Design and moderate creative workshops on innovative topics using Design Thinking methods Market Intelligence • Perform Competition & Markets analysis for Innovation projects Innovation Management • Coordinate Innovation projects and manage relations with external partners Intellectual Property Management • Create and monitor an internal platform on IPM • Publish a monthly newsletter on competitors’ activities
• Website optimization, creation of new pages, HTML programming • Online content quality control in cooperation with other marketing channels • Online content upload via Content Management System (CMS) • New keywords research and analysis (Google Adwords) • Research, identification and communication with potential online partners (link building and partnerships with blogs and websites) • Management and optimization of Zalando official blog for France (ModeNews)
- 6 months, Jan 2012 - Jun 2012
Brand Manager Quaker
Pepsico France
• Market and Brand performance analysis (key performance indicators, competitors results etc) • Development of the new brand website and of a TV ad • Development of product packaging • Development and launch of a new brand, Quaker Life
- 6 months, Jul 2011 - Dec 2011
Category Manager
Colgate Palmolive
• Working on all categories (Home Care, Personal Care and Oral Care) and all retailers (Carrefour, Auchan, Leclerc etc) • Market performance analysis (key performance indicators, competitors results) • Merchandising (development of planograms) • Shopper insights analysis • Development of store campaigns (in-store display and advertising, communication tools etc)
- 3 months, Jan 2011 - Mar 2011
Business Development
LiquidNexxus
Supporting the existing Business Development team through identifying appropriate companies and contacts for the business functions of LiquidNexxus and to develop new and existing relationships. Supporting the team for the events organization.
- 2 months, Jul 2010 - Aug 2010
Store Manager / Caviste
Nicolas
In charge of a NICOLAS branch for 2 months : sale and advice to customers, stock and home-delivery management, accounting, store maintenance
Ausbildung von Astrid Billecocq
- 6 months, Jan 2013 - Jun 2013
Marketing
HSE National Research University, Moscow, Russia
Exchange program
- 4 years and 2 months, Sep 2009 - Oct 2013
Marketing
ESCP Europe, Paris-London-Moscow
• Universal training : Corporate Law, Finance, Strategy, Economic, Management Control, Human Resources • Marketing specialisation : Consumer Behaviour, Brand Management, Innovation, Retail, Marketing Strategy, Managing the Customer Equity, International Marketing
- 1 year and 10 months, Sep 2007 - Jun 2009
Economics
Lycée Saint Louis de Gonzague, Paris, France
Preparation to entrance exam for French Business Schools
- 11 years and 10 months, Sep 1994 - Jun 2006
Economics
Lycée Sainte Marie, Neuilly, France
French Baccalauréat in Economics passed with honours
Sprachen
French
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
Russian
A1-A2 (Grundkenntnisse)
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