Astrid Horlbeck

for a global automotive brand I'm responsible for: - facilitating the communication between the central digital team and the local country teams - market coordination and support for digital activities - website optimization to increase the quality of the lead generated

At Commonwealth, one of the 4 the global Hubs for Chevrolet, I'm responsible for digital projects in Russia, South Africa and Europe. As member of a global hub I also take part in the creation of global launch campaigns from a strategic point of view and also for the production and the delivery to local markets.

In the BU Diabetes Care, I was in charge of the creation and implementation of the new digital strategy. Main tasks: • Execute the international guidelines according to the Italian market • Support the marketing team with specific digital campaigns • Develop a new project with the aim of building an online community of persons with diabetes • Develop and maintain a strong relationship with the key opinion leaders online. • Coordinate external resources such as Press Office and digital agency

Working closely together with the central (Amsterdam) International Manager Public Relations and Director Communications, I'm responsible for the management of media relations (excluding financial media) of TomTom in Italy and Greece. I'm responsible for implementation of the media strategy, along with budget control, working closely with the preferred suppliers within this field. The responsibilities also encompass raising the profile of TomTom in the corporate and consumer media in the region.