Aurelio Ferrara

- Requirement specification, implementation, tracking and evaluation of digital data - Data analysis and its communication towards relevant stakeholders

- Project assistance within customer experience, customer research, and data analysis - Project assistance within business development, innovation, and portfolio management

Assistance in decision-making, consumer, and behavioral economics research

As a shift manager, it was my responsibility to ensure a smooth flow during the night. This translated in either maintaining the ongoing processes or troubleshooting if necessary.

Establishing and implementing a marketing strategy for an innovative start-up in the education sector. The main focus was on Social Media Marketing, Search Engine Optimisation, and Search Engine Marketing.

Assistance in planning, implementing events around cancer awareness. Furthermore, I established Social Media as an additional channel in the organisation's communication strategy.

- Main focus: Decision-Making Processes, Behavioral Economics, Consumer Behavior Research - Master Thesis: How to Lie without Lying - Deceptive Data Visualisation, Judgmental Accuracy, and Expert Interaction

Major (120 ECTS) - Communication Science Minor (60 ECTS) - Business Administration - Main Focus: Media Psychology, Marketing