Axelle Latecka
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Axelle Latecka
Responsible for innovative consumer research methods to help clients at the beginning of their innovation funnel: Insight & Idea generation via Juicy Brains Community and DigiViduals, Concept screening via Predictive Markets, Insights testing via Insights Validator, Communications testing via ComMotion....
- 3 Jahre und 5 Monate, Feb. 2006 - Juni 2009
Manager
Owner of furnished high-class apartments
Search, purchase, total renovation, furnishing & administration of 7 apartments
- 1 Jahr und 1 Monat, Jan. 2005 - Jan. 2006Philip Morris International
Market research analyst responsible for Scandinavia, Balkans & Near-Asia
- Quantitative studies: Ad Concept tests, Blind product tests, Retailer satisfaction, Whole Offer tests, Brand Image tracker... - Qualitative studies: Communication research, Values study...
- 2 Jahre, Jan. 2003 - Dez. 2004Philip Morris International
Responsible for the Duty Free Intelligence Services department
- Market research projects Quantitative (Travel & DF Shopping, Price Sensitivity) Qualitative (Shopping Experience, Promotions, Pack tests) - External business data sourcing Sourced & presented information from Agencies & International Organizations - Competitive intelligence Database set-up, monitoring & analysis of Competitive activities Measured Competitive investments & service through Trade Research - Internal & external communication - Accountable for Budget & Intranet
- 1 Jahr und 2 Monate, Nov. 2001 - Dez. 2002Philip Morris International
Duty free trade marketing executive
- Worldwide merchandising projects * Project initiation, site audit, survey, design, production & installation * Work with design agencies for unit developments * Communication strategy * Management of relationship with suppliers * Training field offices worldwide on Internet-based project management tool - Trade advertising (print communication for trade magazines)
- 8 Monate, März 2001 - Okt. 2001
Business development analyst
Hugo Boss
- Competitive Analysis - Worldwide client/POS, market & product sales statistics for Directors Board - Worked on company presentation for the German Marketing Award 2001 - Composed presentations on e-business - Participated in “Floor-ready Merchandise & Customization” project - Worked on Business Plan for Subsidiary set-up in Scandinavia
- 2 Jahre und 2 Monate, Jan. 1999 - Feb. 2001
Export area executive, International sales
Hugo Boss
- Responsible for French and Canadian affiliates (>100 million EUR in 2000) - Sales agent for Israel and North Africa - Collaborated in company projects for sales & distribution issues
Ausbildung von Axelle Latecka
- 2 Jahre und 10 Monate, Sep. 1995 - Juni 1998
Political studies
Institute for Political Studies (Sciences Politiques) - Lille, France
Sprachen
Englisch
Muttersprache
Deutsch
Muttersprache
Französisch
Muttersprache
Italienisch
Grundlagen
Polnisch
Gut
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