Aybike Uçar

Mitwirkung an Referenzmarketing-Projekten von der Ideenentwicklung bis zur Umsetzung mit Fokus auf Markenpositionierung. Erstellung und Gestaltung zielgerichteten Contents (u. a. Social Media, Broschüren, Whitepaper) zur Stärkung der Markenpräsenz. Enge Zusammenarbeit mit Fachbereichen zur inhaltlichen Abstimmung sowie Sicherstellung einer konsistenten Markenkommunikation. Analyse von Markt- und Wettbewerbsentwicklungen zur Weiterentwicklung von Marketing- und Markenmaßnahmen.

Coordinating and supporting trade show participations for Infineon CSS division, including planning, execution, and delivery of pre- and post-event reports. Generate qualified leads through trade show activities, contributing to business development goals. Managing communication for events, ensuring consistent branding and messaging across channels. Branding, design, and communication support for product-based Infineon event, driving strong brand visibility and engagement.

Managing projects end-to-end, ensuring timely delivery, resource coordination, and alignment with organizational goals. Monitoring and following up on cases/issues, tracking progress, and ensuring stakeholder satisfaction.

Managing campaigns from planning to execution, ensuring cross-functional alignment and measurable impact. Developing and executing campaign strategies. Creating campaign content that boosted visibility and engagement. Leading the management of a main internal media channel. Localizing and designing yearly campaign assets, tailoring global materials effectively for regional markets. Preparing and analyzing monthly sales–marketing comparison reports, assessing campaign performance, tracking KPIs.