Ayisha Lutz

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Collaborate with Finance team to understand marketing ROI and effectiveness

• Build operational plan and drive execution of the annual operations plan • Run the monthly operational review in collaboration with Director of Operations & Finance • Drive business & operational insight through analysis of Operations and Financial Reports • Build, maintain and broaden ERP knowledge and implement training across different business units

• Analyzing of investment activity in Oil and Gas production department named G.Z.Tagiyev from 2011 to 2013 • Collecting data for future thesis.

Master’s thesis: “Varieties of Capitalism: A Comparison of the national innovation systems in China and Germany”

Bachelor’s thesis: “Analysis of investment activity in the Oil and Gas production department named G.Z. Tagiyev from 2011 to 2013”