Ayşenur Yükselal

Product Manager of American Express Credit Cards in official American Express Turkish partner Management of American Express Cards marketing strategy Improvement of acquisition, volume, retention and market share for Amex Products Development of marketing campaigns, PR activities Collaboration with American Express UK Team Digital marketing process management of both products Management of both product’s P&L and annual marketing budget

Build up marketing activities to retain consumer and commercial credit cards via campaigns and new system developments Arrangement of marketing communications and process of retention cycles with the internal and third parties Management of outsource call process, budget and performance Management of all IT and business development needs and application of end user tests Development and management of card retention IT process via “BonusFlas” App

Arrangement of mass and segmented campaigns for Turkey’s first credit card brand “Advantage” Development of all marketing communications and PR activities of campaigns and card programs Management of all IT and business development needs and application of end user tests Collaboration with Global HSBC Team

Promotion and implementation of first debit card segmentation in card portfolio Arrangement of mass and segmented campaigns via customer segments Development of new campaigns or programs with third parties Management of all IT and business development needs and application of end user tests Activation, upsell and retention processes for debit card and overdraft products