Azima Islam Fariha

Key Highlights: • Led a hands-on workshop on Google’s GenAI Suite at Analytics Summit 2024. • Designed and deployed Marketing Mix Models on Vertex AI for data-driven campaign optimization. • Built propensity scoring and lifetime value models to improve personalization and retention. • Analyzed GA4 datasets in BigQuery to uncover trends, anomalies, and actionable insights. • Facilitated client workshops and project alignment, ensuring smooth execution and measurable impact.

Automated Quality Inspection of SAC Cables using Image AI • Developed deep learning models for automated defect detection using CNN and object detection architectures. • Implemented data annotation and data augmentation techniques to increase model robustness. HR Information Chatbot (Internal Tool) • Developed an AI-powered HR assistant using OpenAI’s GPT API to answer company-specific HR questions.

• Established a comprehensive and rigorous model to evaluate image augmentation tools as a means to increase robustness against natural corruptions for image classification. • Conducted a total of 72 experiments using two model architectures, DenseNet-121 and Inception-ResNet-v2, on the Stanford Cars dataset.

• Worked in Natural Language Processing projects with public and in-house Python packages. • Worked in an Agile environment with Microsoft Azure DevOps. • Ran data updates and visualized results in Power BI. • Queried SQL databases using Azure Data Studio. • Worked with Azure Data Science Virtual Machines (DSVM) in Git environments. • Annotated training data and used Zero-shot learning for text classification. • Documented and presented work results to stakeholders.

• Automated and documented testing scenario for SAP end-to-end processes and web services for B2C Online Order Process and Logistics Process for different order types. • Provided high quality testing output and explanation of reports, model results and proactive identification of improvements in automation processes. • Communication with business people for automation requirements.

• Analysed how the test automation tool Tosca could be used for BI internal tests in SAP Business Warehouse without BI license. • Supported Order Management and Logistics Department to automate their testing processes in SAP for 17 different countries. • Executed general usability tests for Supply Chain Monitoring dashboard.

Thesis - Evaluating Augmentation Packages for Testing Model Robustness against Natural Corruptions (Showcased with an Image Classification Task) – Grade 1,8