Balazs Feher

Responsible for managing research projects for global FMCG and telecommunications Clients, including shopper research, product concept research and tracking studies, applying quantitative research methodologies and Ipsos proprietary research techniques. Helping Clients to further develop their businesses by discussing key findings and recommendations in a consultative manner.

Responsible for developing and executing the prepaid marketing strategy in Hungary, including youth, mainstream and high value customers and regional marketing activities, leading a team of three.

Responsible for creating the new Segments and Take to Market team in a new start-up role, leading a team of two, working closely with the Commercial, Trade Marketing, ATL/BTL Marketing Communications and PR teams to bring new propositions to market in an integrated way.

Reporting to the European Shopper Marketing Director in Geneva, Switzerland, as the Regional Shopper Marketing Manager. After being promoted to Regional Oral Care Category Manager in April 2009, also reporting to the Regional Marketing Director, while remaining the key Shopper Marketing contact. Full P&L responsibility for the 20 million Euros turnover Oral Care Category, and 1.8 million Euros marketing budget, managing 3 product managers and a team assistant.

Reported to the Global Compact Fluorescent Lights Product Manager in Cleveland, USA, and the European Senior Product Manager in Budapest. As the EMEA Product Manager for Compact Fluorescent Lights, was responsible for driving CFL sales in the EMEA region with strategic new product launches, managing the complex 1,200 SKUs portfolio, with 75 million dollars yearly turnover, and 1 million dollars marketing budget.

Reported to the European Savoury Category Manager in Heilbronn, Germany, as CEE innovation project leader. As Senior Brand Manager, reported to the local Savoury Category Manager, with 14.5 million Euros turnover responibility for the savory category in Hungary, managing two junior product managers.

Reported to the local Spreads and Savoury Category Managers, with 24 million Euros turnover responsibility, managing three junior product managers.

Reporting to the Senior Brand Manager, Rama.

- 12 months internship, as part of the 3rd year of college - Coordinated the media, creative and production functions and kept campaigns on time - Worked with P&G, HBO and DuPont as clients

Marketing and Sales Management

Marketing Management