Barbara Bayer

Develop brand, communication and marketing strategical plans to construct company’s overall brand strategy. Understand the market trends to develop campaigns, executive programs, events and partner programs. Aptitude for Strategic thinking with problem-solving mind and leadership skills.

Responsible for planning and managing all communications and marketing projects and campaigns: Online (Media Plan, Inbound Marketing and Social Media), Offline (Media Plan, Trade Marketing) and all endomarketing plans. Develop and lead specific projects with stakeholders (architects, suppliers and partners), and team management.

Strategic planning and management of all marketing and communication activities in Brazilian market. Moreover, responsible for quality & compliance department and participation on business development & strategy and management of daily operations.

- Support on competitor analyzes and market analyzes - Responsible for customer segmentation analyzes - Develop Reports (Domains)

- Support on International Project Management E-Learning for Partner concept Bosch Car Service and AutoCrew: Coordination in between SWS Department and the regional managers, engineering team and project planner; Coordination of suppliers activities for production phase; Support on international platform launch; pilot phase preparation - Support on Bosch Connect launch for the international workshop concept team, Pilot (Content/ Structure), basis to an essay “Social Business Software in companies”

- Planning and developing the marketing strategic and managing projects and programs - Maintaining and ensuring the corporate brand - Building and maintaining relationship and partnership with the external stakeholders – analyze and understand the final clients and customers’ needs and identify new business opportunities - Controlling the department budget

- Planning, developing and managing sustainability programs according to the customer’s and clients’ needs (Sustainability Report, corporate citizenship, volunteerism) - Development of communication materials - Prospecting new clients - Coordination of events and trainings

- Planning, management and development of internal communication vehicles - Developing campaigns - Organizing and coordinating events - Development and analysis of results reporting

Master in Arts of Leadership (Graduation grade 1,6 - German Grade System) Master Degree with Areas of Specialization International Business, Cultural Change & Society and Sustainability & Development

Degree course: Public Relations (Graduation grade 8,19 - very good) Note: ABRP Award (Brazilian Association of Public Relations) - Experimental Project (CBT) for the client Kimberly Clark finalist; awarded 2nd place in the category Private Companies (2011)