Barbara Cohen

- Strategic Marketing: Competition benchmark, Analysis of the collection and product needs - Operative Marketing (B2B): Marketing actions, Planning of the professional fairs, Maintenance of the German Websites, Implementation of new shop concepts in corners of department stores, Press relation, Elaboration of a media plan, Planning and coordination of communication campaigns - B2C Marketing: Developing and planning communication content - Marketing budget management

During this program I gained a deeper understanding in contemporary challenges of the business world through a focus on Consumer Behaviour, Market Research, Marketing Communica­tions in a Digital World, International Marketing and Export, and Globalisation of Economic Activity.