Barbara Rückl

• Managing online projects (national and international) and group-wide IT-solutions in the field of digitalization • Leading multi-brand web projects by detecting group synergy potential • Enhancing existing web tools with regard to future trends and developments • International communication with retailers and manufacturers • Rollout coordination of online tools and instruction of involved stakeholders • Project reporting and monitoring • Monitoring and set-up of project budgets

• Organizing product presentations and events • Supporting the management team in the field of marketing campaigns (online and offline) • Preparing presentations and marketing summaries • Sourcing and managing sponsorship requests • Preparing weekly newsletters • Analysing media coverage • Responsible for several columns in the company magazine • Administrative operations

• Analysing online-based marketing and web promotions • Planning and executing online campaigns & search engine advertising activities • Coordination of agencies concerning search engine optimization • Monitoring of affiliate marketing campaigns • Creating Facebook ads und retargeting activities • Analysing website and online shop by using Webtrekk and Google Analytics • Developing optimization approaches based on online tracking results • Elaborating channel analysis and marketing reports

• Managing sales campaigns: newsletter, press articles, social media, preparation of marketing support material • Country responsibility, focusing on Italy, Germany, Switzerland and Austria • Organization of sales events and trade fairs within the Fashion Weeks in Europe • Brand development: improve brand awareness by building collaboration with influencers • Sales and After-Sales Service: conclusion of retail contracts, negotiating terms of contract, processing of complaints

Master Program: Entrepreneurship and International Marketing Development of Business Plans, Concept Creation for Start-ups (Focus on Transport and Logistics),Cross-Culture and Diversity Management

International Marketing and Entrepreneurship Diploma Thesis about E-Communication, Fashion Blogs & Luxury Brands – a concept how companies can efficiently exploit the power of user- generated content