Barnaba Mądrecki

I have reduced the cost of advertising (aCOS) by 15%, acting in SPRINTs I manage effective e-commerce positioning. I coordinate the work of a team of Copywriters and Social Media as well as the activities of SEO and SEM agencies on the PL and DE markets Budget manageing in PL, DE, CZ, SK, HU and FR Developing and optimizing PPC campaigns Performance marketing campaigns coordination (Google/ FB Ads)

I have co-created a marketing strategy focused on gaining leads from new communication channels Creating and executing of marketing strategies which may involve content marketing, building channel strategies, experimienting with different growth methods. Identyfying channels to test, running test, perform customer, audience segmentation analysis, develop social media presence and find ways to optimise these channels.

Working with sales, IT, web-developers I created an E-commerce for the PL and DE market SEO audits creating and executing SEO strategies and budgets for company domains. Link detox for company domains. Websites optimization. Looking for and managing a copywriter team. Link-building strategy creation and execution. Responsibility for SEO and Content Marketing research projects. Responsibility for business goals in terms of SEO and Content Marketing.

Setting the positioning strategy, Verification and reporting of effectiveness, Motivating the team, SEO Audits,

Setting the positioning strategy, Measuring conversions on customer pages, Verification and reporting of effectiveness, Introducing new technical workers, Motivating the team, E-marketing internal training, SEO audits, Configuring the SEM campaign,

SEO optimization, SEO audits , Maintenance websites.