Bastian Fruhner

Following the split of the MAGIX product portfolio into four business units under the roof of two divisions (Consumer and Professional), I joined the "Professional Audio & Video" division, now leading a team of five product & social media marketing managers. In addition to our B2C marketing efforts, I have since also taken over responsibilities for the B2B marketing strategies and their execution, generating demand, gathering leads and creating content to drive engagement at each step of the funnel.

- Leading a team of 15 (junior & senior) product marketing managers - Conception and oversight of global marketing and communication strategies - Alignment of marketing activities across various channels (CRM, SEA/SEM, Social Media, PR, Etail and retail partners, etc.) - Creative direction for websites, newsletters, product and brand videos, social media, etc. - Development of content marketing strategies - Assisting c-level executives in creation and execution of transition strategies towards SaaS

IHK-certified instructor/trainer (German "Ausbilder") for the following training courses: - "Kaufmann/-frau für Marketingkommunikation" - "Kaufmann/-frau für E-Commerce" - "Kaufmann/-frau für audiovisuelle Medien"

- Creation of concept for online content shop www.producerplanet.com and various in-app stores - Product Owner (PO) with SCRUM team of 10 developers, UX specialists, designers and marketeers - Development & execution of content marketing and monetization strategies for digital audio & video content - Successful development & implementation of subscription and freemium models (with in-app stores) - 7-figure revenue responsibility (scaling up to +45% YOY) w/ direct report to CEO

When joining MAGIX I was tasked to create a global product release division to centralize project management and optimize key business processes.. One of the main challenges was to align the agile software development (SCRUM) with the rather static or "waterfall" marketing processes. I identified bottlenecks, established key stakeholders, streamlined existing and outlined new processes leading up to 80+ successful product launches under my newly established team's supervision.

Musicstarter is a startup music label and management agency in distribution of Universal Music. It is also recognized as the first crowdfunding platform specifically for music artists. My main responsibilities included working with new talent in terms of marketing strategies and positioning, accompanying the artists from the label roster along their creative development and working with key accounts from the creative industry - always in direct collaboration with the CEO.

- Creation of press kits and PR reviews for various DAX-listed key accounts (Metro AG, Media-Saturn-Holding, Galeria Kaufhof GmbH, BMW Group) - Key account management - Deputy team lead Meta Communication International is one of Germany's leading providers of media surveillance and analysis solutions.

I started this company with two partners in 2011. Our vision was to create a full-scale media production company offering music and video productions to B2B clients from various branches. - Development & execution of brand building strategies - Co-development of customer acquisition strategies with sales director - Creation of marketing strategies and assets (i.e. product websites, SEM and SEA campaigns, etc.).

"niiu" was "the world's first customizable newspaper", allowing customers to"build" their own (printed) newspaper. - Development of marketing strategies and marketing content for specific B2B key accounts - Creation of concepts for (and partly also production of) audiovisual marketing content - Acquisition of new key accounts (i.e. dpa, kicker.de, laut.de, downjones.de) - Supporting social media team in conception of various campaigns

Associate in UMG division "Digital Sales & Marketing" - Assisting in creation and execution of online marketing campaigns for music video streaming services (YouTube, Vevo, MTV/VIVA, Bild.de, etc.) - Editorial concepts for UMG's own online video formats - Concept and marketing strategy for iPhone app: "PLAY - The Music Quiz" - Scripting, in-house recording and editing artist interviews, trailers and station IDs - Channel and content management of UMGs accounts & profiles with YouTube and VEVO

- Creation of editorial web content (blog posts, editorial newsletters, social media postings) - Management of various content assets in line with content marketing strategy - Translation of editorials and copy texts English <> German

As part of Sony Music Germany's division "International Exploitation" my main responsibility was marketing local repertoire internationally. - Production and management of marketing content for international Sony Music Marketing Database - Creation of info sheets for SMG artists and distribution to business partners worldwide - Key Account management and coordination of marketing efforts with international business partners - Concept for and execution of B2B newsletter campaigns

During my school years and some time into my university years I worked as a freelance journalist for the biggest newspaper of my hometown Münster. My focus mainly lay on the resorts "Junge Szene", "Kultur" and "Musik" (writing various forms of articles, such as reports or concert reviews).

Musikproduktion Musikrecording und Mixing Postproduktion Medienproduktion

Medienwirtschaft und Marketing Redaktionsarbeit und Journalismus Film und Fernsehen