Marco Manzo

Premium Brand Management, Communication, Digital, Sustainability and Responsibility Team Lead Switzerland for Vodka, Gin, Tequila, Whisky, Aperitif, Rum & Ready-to-drink categories - Brand Management B2C and B2B - Communication and S&R Lead in Switzerland - Digital Lead Switzerland - Successful management of three direct reports (Junior Brand Managers) and two functional reports (Junior Brand Manager and Brand Manager)

08/2017 – 09/2020 Night-Out and digital team lead Swiss for Vodka, Gin, Tequila, Irish Whiskey and Ready-to-Drink categories within the company 09/2020 – 01/2021 Premium Brand Management, Communication, Digital, Sustainability and Responsibility Team Lead Switzerland - Brand Management B2C and B2B - Event Management - Digital Lead Switzerland - Managed two Junior Brand Managers

Responsibility of the marketing mix OOH/Food Service Ice Cream Switzerland (brands were Carte D’Or, Ben and Jerry’s and Lusso) - Brand Management - Developed concepts for Calippo Slush and MyCornetto/Softie Biggest success: Switzerland became the best practice country for MyCornetto/Softie in Europe

Co- responsibility for the marketing mix of the hot tea portfolio D-A-CH (the brand was Lipton) - Carried out brand building and brand development tasks successfully - Prepared the tea relaunch for Germany and Switzerland - Created POS and merchandise materials - Project Lead Tea Fusion D-A-CH Biggest success: Relaunched the brand Lipton in Germany, Austria and Switzerland

Co-responsibility for the marketing mix of sauces and binders portfolio (brands were Knorr, Mondamin and Lukull) - Project Lead loyalty program savoury – stickering - Project Lead HALAL Bouillons D-A-CH Biggest success: Launched the loyalty program

Responsibility for 8 chain customers with a turnover of approx. €2 millions - Created global presentations and turnover analyses - Controlled and forecasted the monthly sales budget of Germany - General back office tasks for the key account team

Project Lead Master artworks for sauces and bouillons Germany, Austria and Switzerland - Supported the European Food Information to Consumer Project (FIC) successfully

Appentriceship as Industrial Clerk with focus on marketing Vocational school Andreas-Schneider-Schule, Heilbronn, Germany

International Marketing Strategies, International Project Management and New Business Development

Sales und Marketing