Belén Rico García-Reyes

- Planning, approval and development of promotional and marketing campaigns within the digital plan of 6 different brands in coordination with the Marketing department. - Monitoring and analysis of the online campaigns results vs. estimated with different KPIs such as brand awareness, engagement or performance. - Working day by day in coordination with different digital agencies. - Familiarized with usual campaign issues.

- Arrangement of the social media editorial calendar for each brand (Pepsi, 7up, Kas, Gatorade, Mountain Dew, Lipton). - Daily monitoring of each brand activity on the web and social networks (Facebook, Twitter, Youtube, Instagram). Analysis of competitor actions. - Assistance with the creation and development of online campaigns in social media, display and mobile (creative ideas, development of mechanics, concluding promotion’s Terms and Conditions, etc.)

- Audience data management on conventional and digital media. - Different industries campaign management. - Campaigns monitoring: Data analysis in order to check the progress and its correct functioning. - Off and online competition reports. - Main accounts: eOne, Carrera, Xbox, Azucarera, Tiffany & Co, Rumbo, etc. - Tools: Infosys+ (Kantar Media), Tommicro, Galileo, Comscore, Magnum, InfoiIO

One-year exchange program. Major areas of study: Project Management and International Marketing

Major in Marketing