Benedict Moritz Kollak

CEO & Bottle Washer

• Responsible for all marketing measures • KPI & demographic characteristics funnelling / tracking / controlling • Responsible for expansion • Responsible for the Relaunch & new CI • Reporting to stakeholders & CEO • Personnel responsibility & team leadership

• Responsible for all marketing measures • KPI & demographic characteristics funnelling / tracking / controlling • Budget responsibility over 2.5 million p.a. • Responsible for EU expansion • Store control in 16 languages • Development of the ECD Germany®, WOMO-Deisng® and ML-Design® brands • Development of new products & CI • Reporting to stakeholders & CEO • Personnel responsibility & team leadership

• Integration of eX-Shopsystem for B2B & B2C (Magento2) • KPI & demographic characteristics tracking / controlling • Budget responsibility over 1 million p.a. • Responsible for global expansion • Development of the Craftride® and Zaddox® brands • Responsible for repositioning as market leader • Personnel responsibility & team leadership

• Integration of eX-Shopsystem for B2B & B2C (Magento) • KPI tracking / controlling • Responsible for local and DACH expansion • Development of new products & CI • Reporting to stakeholders & CEO • Responsible for DACH expansion

•2009 eingestellt als Junior Shop-Manager •2011 befördert zum SEO & Shop-Manager •2013 befördert zur StV. Leitung des Marketings

Für verschiedene Firmen wie Duracell, Red Bull, Arcor, AxA, Becks, Gilden Kölsch, etc. habe ich die Sales Promotion geleitet und durch geführt. Von Guerilla Promotion mit 20 ausführenden Kräften bis zur groß angelegten Sales Promotion mit 140 zu leitenden Promotern konnte ich viele Erfahrungen im Abverkauf, Leitung und Groß-Event-Promotion sammeln.