Benjamin Horn

Developing growth strategies and marketing plans with sales leadership teams. Developing communication strategy and targeted marketing programs. Triggering and controlling regional implementation of sales and marketing plans. Conducting market research as well as competitive and clinical data analysis. Developing strong marketing and sales campaigns. Foster relationships with key clinical individuals and preparation of their engagement in local medical education programs.

EMEA product and marketing resp. including driving the development and execution of market and product strategies as well as tactical plans. Support of regional selling efforts in close collaboration with field sales forces. Provision of product and sales trainings to regional sales forces as well as competitive and clinical data analysis. Creation of marketing collaterals based on clinical indication driven market segments, incl. design/execution of messaging, promo. materials and other sales tools...

Development and execution of all aspects of the marketing communication mix including above the line, below the line, online communications, promotional materials, marketing campaigns and market research. Management of new product launches, including development and execution of product positioning, go to market strategy, collateral materials and promotion. KOL and key account management.

Commercialization of pacemaker and implantable cardioverter defibrillator (ICD) portfolio in Germany. Planning and execution of product launches. Training of sales force and customers, KOL management, business development, sales support, product portfolio planning, product and sales forecasting.

Part time job in an auditing company

Developed and implemented a knowledge sharing culture including an effective knowledge management system. Implemented Microsoft CRM system on customer site.

Commercialized a portfolio of orthopaedic computer assisted surgery products in Europe, Middle East and Africa (EMEA) and Asia Pacific. Including: Product launches; definition of communication strategies and implementation of international campaigns to local markets, creation and authorizing of corresponding multilingual marketing literature and sales support materials; training of surgeons and employees worldwide; participation on relevant conferences.

Consulted key customers and companies inhouse and outhouse. Developed concepts and execution of product launches, sales events and promotions incl. monitoring of these events.

International marketing, international management, intercultural communication, foreign trade,

Diploma in marketing