Benjamin Posch

Graphic Design at Lux Medialab.

Creative director for full-stack development firm. Everything visual goes through me.

I left New York for Vienna in July, and have begun looking for freelance or full-time work since the beginning of september.

80% screen design, 20% print. it's good that there is still some use for my many years of print experience, but at diamond:dogs i have the opportunity to build things that are living, changing, design beasts; they must be beautiful and they must be functional. two great tastes that taste great together.

Unofficially vice president in charge of hanging out and making cool shit happen. I have my fingers in a lot of pies here and they are all tasty. It's one cool company.

As a conceptual art director I was responsible for wider scope and deeper ideas on a number of accounts. My main account was Mercedes-Benz, but I also landed the Travel Channel business while i was there and worked on Listerine and New York Lottery.

After working at Agent 16, I again freelanced around, looking for the right place to be. I worked for DDB, Spike DDB, Burrell and AKQA before I found Rapp and decided to land there. I made the decision because I felt that advertising was moving towards measurable results in general, and I wanted to learn from a company that had been doing just that for many years.

At Agent 16, I was responsible for a part of the main account, RJ reynolds, and acquiring new business. I was instrumental in bringing Atari on board, and also helped launch a partner business with Res group.

For the year after GFS, I decided to move around and freelance a lot to have more time for myself. One project, then a week break, is a great way to work, and one not many people in America get to experience with our 2 week standard vacation. I learned a lot that year, and worked with many great companies and people. • DDB (Lipton global re-brand, Diet Pepsi) • Spike DDB (Doritos, Pepsi, The Royal Caribbean) • Strawberry Frog (Mega, TBS, Ikea, Microsoft) • HBO (The Sopranos, Sex and the City)

Unfortunately, I heard that GFS went out of business last year, but while I was there in 2004, it was the place I cut my teeth at. I worked on both big and small clients over a wide variety of media styles, and with some very difficult clients. I came away from the job with the feeling that I had survived the battle, and now it was time for the war.

While I was at MNH on a permanent freelance basis, I worked on BMW Motorcycles, Mercedes-Benz, and Citigroup, as well as a number of other smaller clients.

At Oasis Advertising I worked on the Toyota prius account, Toyota Corporate America, Canon and the Department of India Tourism.