Benjamyn Mathai

1) Responsible for traditional trade sale activities in the territory of Coastal Andhra, India (10 districts) 2) In-charge of achieving sales targets, executing brand presences, managing the sales force and expanding the distribution network

Based in the Global Headquarters in Hamburg, Germany - 1) Spearheaded a global tracking system for the POS tools executed in the top ten countries 2) Lead researches on in-store understanding, and assisted with major projects for the global team

1) MD’s Key Projects 2) Brand Marketing (Trainee) 3) Modern Trade Sales (Trainee) 4) General/Traditional Trade Sales (Trainee)

1) Performed consumer interviews and market visits across India, to understand the underlying benefits and barriers around the use of hair colour among the target consumer segments 2) Result: Developed brand communications for different user profiles and recommendations to grow GCPL’s hair colour portfolio

1) Used Design Thinking method to come up with new product and packaging designs, identified online and offline buyers, and updated their sales-pitch and product catalogue. 2) Result: Enabled RASTA to become ‘market-ready’, in terms of both - operations and marketing

Executive Assistant (Trainee) - Corporate Strategy Division - 1) Tracked performance of key verticals and performed regular competitor analyses 2) Regular preparation of financial models, profitability and loss-makers reports for the group unit 3) Gained cross-firm experience at Brand Capital -the private treaties division of the group

1) Studied the growth factors in the power sector and performed a complete cost-benefit analysis of setting up a new hydro-electric power plant in India 2) Result: Identified and recommended areas of focus to increase the rate of return on the existing power plants

Project on understanding the risk assessment and management strategies in FOREX, commodities and equities markets

Business development role – Acquiring and onboarding new clients, and running their social media handles

Global Fast Track Program – International Exchange

Post Graduate Diploma in Management (Equivalent to MBA) - Marketing (Major) and Finance (Minor)

Bachelor of Arts (Honors) in Economics