Berna Mantini

Responsible for the marketing and marketing communications activities of Vegatel MVNO (Mobile Virtual Network Operator) Business Line -A new mobile operator brand to be launched in 2010- Responsible of the entire international business relations including managing of partnering, negotiating and contracting processes

Responsible for the management of an exclusive loyalty program called “Business Class” (Relaunched as “İŞTCELL in 2006) A community approached loyalty program designed to retain the most valuable corporate customers and to acquire new subscribers Responsible for the management of all corporate direct marketing and event marketing activities

Responsible for the management of Turkcell’s Corporate Customers in Medical and Petroleum Sectors. Sales of the telecommunication tools and projects, based on GSM, Satellite Systems and Internet Solutions to improve and streamline voice and data communications of large-scale organizations Set company’s sales strategies, targets, segmentation, campaigns, pricing procedures, bidding, reporting, sales team and channel organization

Resposible for all marketing and marketing communications activities of SCI in France, Spain and Belgium

Responsible for recruitment, training programs and performance evaluation

Coordinated and organized a feasibility study of techno parks in Turkey carried out by TDF and ISMERI EUROPA (Italian-French Consultancy Company) Benchmarked and evaluated results for 5 different countries Planned and coordinated the market research

Responsible for the marketing communications of Turkcell Corporate Segment