Berna Oktay Kara

Managed Président brand in Türkiye and İçim cheese & butter portfolios. Led 6 launches, drove +1.2pp cheese market share increase to #1 by 2024. Ran 360° campaigns (ATL, BTL, digital), e-commerce projects, and product dev. Delivered insights via Nielsen, Ipsos, Kantar, Mintel. Conducted market research, coordinated cross-functional teams, and drove growth via consumer-centric strategies.

Led internal transfer pricing across 5 factories; defined prices for new and existing SKUs in changing economic conditions. Owned costing and pricing for B2C, B2B, PL, and export. Delivered monthly profitability and performance reports, ran ROI and feasibility analyses, and supported C-level pricing strategies — contributing to +34% sales and +14% profitability growth over 3 years.

lanned and executed audits for FMCG and manufacturing clients, assessing risk and ensuring IFRS/local compliance. Tested internal controls and financial accuracy. Supervised junior auditors and ensured timely, high-quality deliverables. Reported key findings to clients and supported final audit reports, contributing to stronger financial governance and stakeholder trust.