Bernd Homner

• DTC Retail Ownership: Managing Own Retail processes across Market Europe, conducting in-depth analyses and driving operational improvements. • Strategic Alignment: Driving business objectives with operational strategies, leading decision-making processes with Senior Leadership. • Project Management: Delivering key project milestones by defining clear goals, managing tasks and system gaps (SAP S4) • Harmonization and Standardization: Leading initiatives to harmonize and standardize processes.

•Implemented robust project management frameworks and processes, ensuring the successful delivery of complex projects •Worked closely with senior leadership to drive strategic milestones, ensuring effective collaboration and alignment with organizational goals •Held responsibility for critical strategic priorities •Demonstrated dynamic leadership across both direct and indirect reporting lines, fostering a culture of high performance that played a vital role in achieving key targets

•Drove the development and successful implementation of the Direct-to-Consumer (DTC) European Factory Outlet Merchandising Strategy •Owned the initiative to drive efficiency improvements by managing and enhancing processes and tools, resulting in the optimization of overall business operations •Led the Department of System/Tools, showcasing leadership acumen in overseeing initiatives and delivered successful project results

•Led the development and execution of strategies in store portfolio management, ensuring alignment with business goals and contributing to the achievement of significant milestones •Operational Point of Contact for the designated market area, providing instrumental support to drive performance and achieve European Merchandising goals, including budget and RFC targets •Led cross-country activities, fostering collaboration and synergy among diverse teams to enhance overall performance

•Developed and executed strategic merchandise plans to align with organizational goals, ensuring optimal product assortments and inventory management. •Conducted in-depth market analysis and trend forecasting to anticipate consumer preferences, contributing to informed buying decisions and successful product launches. •Optimize assortment strategy to reduce excess inventory and maximize sales •Business review to optimize product performance and contributing to overall business growth

•Led a dynamic stockroom team to achieve operational efficiency •Leveraged technology solutions for inventory tracking and management •Ensured compliance with health and safety regulations in the stockroom, creating a secure working environment •Initiated and led continuous process improvement initiatives, identifying areas for efficiency gains and implementing solutions to enhance stockroom operations