Bernd Pressler

Angestellt, Chief Marketing Officer (CMO), Egle GmbH
Pforzheim, Germany

Skills

Multichannel Marketing
E-commerce
Strategisches Marketing
Digitale Transformation
P&L-Verantwortung
Unternehmenssteuerung
Multi-Channel-Management
Multichannel
Unternehmensführung
Geschäftsführung
Controlling
Brand management
Vertrieb
Markenführung
Marketing
Online Marketing
Performance Marketing
Strategie
B2C Marketing
Customer Relationship Management
Customer Experience Management
Content Marketing
Shopmanagement
Business Development
PR
Branding
Sales
Reporting
Produktmanagement
Agile Methoden
Führungsverantwortung
Customer-Relationship-Management
Agile Führung
Leadership
Selbständige arbeitsweise
Führungserfahrung
zertifizierter Scrum Produkt Owner
Agile Methods

Timeline

Professional experience for Bernd Pressler

  • Current 1 year and 2 months, since Jun 2024

    Chief Marketing Officer (CMO)

    Egle GmbH

  • Current 1 year and 4 months, since Apr 2024

    Interim-Manager / Business Consultant

    B2C Consulting

    – Interim Management – Business Consulting – Brand- / Marketingmanagement

  • 4 years, Apr 2020 - Mar 2024

    SVP-Head of Marketing Business Unit 1 - KLiNGEL, Wenz, Mona, Meyermode, Wellsana

    K - Mail Order GmbH & Co. KG

    April 2020 bis April 2021 SVP Markenleiter Klingel; seit Mai 2021 SVP Head of Business Unit 1 KMO Gruppe

  • 1 year and 10 months, Jun 2018 - Mar 2020

    Bereichsleiter / Director Sales & E-Commerce

    Schwab Versand GmbH/ Sheego

  • 13 years and 10 months, Mar 2004 - Dec 2017

    Bereichsleiter / Vice President Marketing & Sales

    BAUR Versand (Mitglied im Board der Marketing Geschäftsführer der otto group)

    Veranwortlich für die strategische und operative Zielerreichung. ca. 400 Mio. € Umsatz- ca. 90 Mio. € Budgetveranwortung. Gewichtete Funktionsverteilung: Unternehmensentwicklung (Vision, Strategie ) 20% - Marketing/Vertrieb/E-Commerce (Brandmanagement, Multichannel-Kampagnen, Sales Promotion, Traffic- und Leadgenerierung, Online Marketing, Shop Management) 40% - Planung & Controlling (Umsatz und Ergbnis incl. Reporting) 25% - After Sales & Service (Servicestrategie, -portfolio) 15%; Führung von ca. 60 MA

  • 4 years and 1 month, Feb 2000 - Feb 2004

    Vice President Marketing & Sales (Member of the Management Team)

    Otto b.v. Niederlande

    Veranwortlich für die strategische und operative Zielerreichung. ca. 100 Mio. € Umsatz- ca. 25 Mio. € Budgetveranwortung. Funktionale Verantwortung für die Abteilungen Kundenmanagement, Sortimentsmarketing, Public Relation und Database Marketing. Führungsverantwortung 17 Mitarbeiter davon 4 Direct Reports.

  • 3 years and 8 months, Jun 1996 - Jan 2000

    Abteilungsleiter / Division Manager Controlling marketing & sales

    Schwab Versand GmbH
  • 2 years, Jun 1994 - May 1996

    Senior Manager Controlling Marketing & Sales

    Schwab Versand GmbH
  • 2 years and 10 months, Aug 1991 - May 1994

    Junior Manager Marketing & Sales -EDV / Database Marketing

    Schwab Versand GmbH

Educational background for Bernd Pressler

  • 4 years and 10 months, Sep 1986 - Jun 1991

    Marketing

    Justus Liebig Universität Gießen

    Marketing, Organisation, Operations Research

Languages

  • German

    First language

  • English

    Fluent

  • Dutch

    Fluent

  • French

    Basic

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