Bernhard Loscher

- Pharmaceuticals - Focus: Prepare and execute the business and financial calendar. Steer global strategic initiatives and coordinate with BI Regions ensuring implementation according to global guidelines (Portfolio Optimization, Pricing, Business Steering, Supply, Forecasting, Commercial Excellence, KAM, Talent Development,). - Team: Direct report to Head of Global Commercial Business. No direct reports - Regions: Global, with special focus on China

Special assignment (100%) as Global Lead of a new End-to-End Customer-Service-Level Excellence Initiative, Boehringer Ingelheim Vetmedica GmbH, Ingelheim, Germany: - Pharmaceuticals Focus: Set-up new initiative to further strengthen reliability and competitive-ness of BI´s capabilities to meet customer demand. Sponsor: Divisional CEO. - Team: 6 Workstreams - Regions: Global

- Pharmaceuticals - Focus: Active steering of Region´s P&L. Driving global cross-functional and cross-portfolio initiatives to ensure international & local implementation. Ensuring execution of ALAMEA business calendar (Annual Financial Planning, Business Reviews, Brand Planning, Country Visits). - Regions: ALAMEA – Asia (incl. India and Japan), LATAM, Middle East, Africa

- Pharmaceuticals - Focus: Commercial lead for Cost-to-Serve Program optimizing the value in the chain from the point the product reaches Abbott commercial affiliates until it is purchased by final customer/consumer. Development of strategic insights and action plans for local affiliates to realize saving opportunities along the route-to-market. - Regions: Global/Emerging Markets

- Pharmaceuticals - Focus: Development of emerging markets sales strategy. Establish global sales strategy by developing sales plans per affiliate & driving execution. Optimization of route-to-market strategy & structure. Driving sales growth of current & future portfolio within physician & trade business. Active transformation of sales organization by implementing portfolio selling as customer centric solution. - Interim Head of Sales Department (11/2014-11/2016) - Regions: Emerging Markets

- Global Commercial Effectiveness, SFE, Resource Optimization (Stakeholder Mapping, Influencer Network, Product Priority, Customer Optimization, Sales Force Size & Structure), Segmentation & Targeting, IC Plan, Sales Force Training, CRM, Marketing Effectiveness. - Regions: Responsible for developing & executing commercial effectiveness drivers for Affiliates in mature & emerging markets worldwide. Expertise & worked on-site in Asia (Russia, China, India, SEA), America (Canada, Brazil, Mexico) & Europe

Heute AbbVie (www.abbvie.com) Verantwortungsbereiche: Marketing Excellence, Strategisches Marketing, Brand Plan Prozess, Innovation Management, Training, Continuous Improvement, Class A

Heute AbbVie (www.abbvie.com) Verantwortungsbereiche: Marketing Excellence, Strategic Marketing, Innovation Management, CRM, SFE, Tender Business, Incentive Management, Training, Continuous Improvement, Class A Program (from Oliver Wight)

Heute Bayer (www.bayer.com) Verantwortungsbereiche: Sales & After Sales Services, Direct Sales, Tender & Wholesales Business, Direct Marketing, Sample Management, CRM, Logistics, Special Projects (e.g. SOX 404, M&A). - Bayer Schering Integration, Berlin/Leverkusen, Germany: PMI Project Manager für einheitlichen ‘order to cash process’ und ‘sales & marketing support’.

Heute Bayer (www.bayer.com) Projekte/Stationen: Controlling & Finance, Corporate Strategy, Marketing, Sales, Sales Force, Project Management (e.g. Pilot implementation of SOX 404)

Schwerpunkte: Corporate Strategy, New Business Development, Marketing, Branding, E-Business

Marketing, Corporate Communications

Logistik, Vertrieb