Bert Bracke

• Define product strategies based on deep market understanding and strong relationships to clinical experts • Present and justify strategies to general management • Analyse development of global business • Manage product life cycle from product definition over forecasting to end-of-life strategies • Work closely with marketing manager counterpart and regional organizations worldwide • Substitute director of profit center in executing business, budgetary and resource related actions

• Initiated global product marketing concepts in the clinical field of ENT and CMF computer assistance • Prepared and introduced product launches in close collaboration with marketing associates • Performed market and competitor analysis • Initiated clinical studies with reference sites to generate clinical evidence • Supported regional marketing and sales teams to drive growth • Coordinated marketing activities at exhibitions, user group meetings and internal trainings

• R&D project manager in the clinical field of orthopedic and ENT navigation • Effectively managed R&D projects from product definition to market introduction • Identified, established and drove cooperation with external partners on component level • Strongly aligned with internal services such as quality assurance, purchasing, production, sales and support • Planned, prioritized and aligned R&D efforts within a multi project environment • Specified and controlled R&D budget accordingly

• Product development of image guidance solutions for knee and hip endoprosthesis • Completed product specifications together with software and hardware engineers • Responsible for risk analysis of the product within the intended use • Performed and documented verification and validation activities in accordance to regulatory requirements • Supported quality management and regulatory affairs during external audits • Ensured a continuous engineering by analyzing product feedback and complaints