Bert Sagi

User Centric experience, interface design and application development.

Lead creative in a very digital, savvy and international agency. Managing a staff of 3 full time creatives along with two major international brands. Roles cross between concepting, designing, managing and maintaining client relations.

Art lead for the Novo Nordisk US and Global brand. Worked on conceptual pitches, web design, brand development and art direction for several well known brands. Career hightlights: Successfully created a brand identity for a newly launched obesity drug for Novo Nordisk. Transitioned to become lead Art Director on CDM’s biggest brand, Victoza® by Novo Nordisk. Manging all creative on the US and global business.

Lead designer/animator for all online co-branded and branded sponsor-ships, including game development. Responsible for concept, design and production. Managed a small group of designers and developers.

Responsibilities included conception and creation of online and print materials, including videos, animation, billboards and catalogs. Leveraged my skills as a retoucher for all online merchandise, saving the brand a lot of revenue which normally would have been allocated to an outside retouching studio.

I was the lead creative person for online and interactive campaigns. Responsible for concept, design and production. Produced multicultural advertising for online and print campaigns. Developed successful campaigns for notable brands such as Lufthansa, AeroSvit, Direct TV and Thai Air, just to mention a few.

Created a successful on-line branding strategy which helped bridge the creative between Bloomingdale’s store and their online presence. My design concepts played a critical part in the redesign of bloomingdales.com. Reported directly into the creative director, as the most senior interactive on-line AD. Spearheaded many special projects which included: package redesign, product development, special promotions and electronic gift cards. Worked on other notable Federated brands like Macys.

Effectively implemented on-line initiatives, strategy development and execution. Managed a team of 4 designers. Successfully turned an untrained and fledgling Internet division into a profitable department. Increased profits and efficiency by eliminating the need to outsource both programming and animation. Helped the company secure essential accounts: Fisherman’s Friend, Pierre Cardin, henschel-ropertz.de, Lieken Urkorn, Camelactive.de and Bushmills.

Responsible for the design and execution of weekly email blasts, web updates and catalog layouts. Played an instrumental role in accomplishing efficiency in processing web assets for on-line e-commerse transactions and user experience.

Created all newspaper ads for all publications. Reported directly to the Creative Director. Preformed all retouching and scanning on newspaper photography. Created catalog layouts. Lead Interactive Art Director during the inception of Saks Direct. Managed Photo shoots and stylists.

English, History, Psychology and Law