
Bettina Frank
Suchst Du eine andere Bettina Frank?
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Bettina Frank
- Bis heute 13 Jahre und 7 Monate, seit 2012
Associate Director Communication / Merck Healthcare
Merck KGaA
Communication Business Partner Global Business Franchises Fertility, General Medicine & Endocrinology • Developing & executing worldwide communication concepts for seven main global brands • Managing PR and Marketing agencies • Ex- & internal communication incl. review process e.g. press releases, holding statements, crisis statements, Intranet articles • Leading ex- & internal awareness campaigns and cooperation with patient organization • Budget management • Stakeholder for seven Intranet websites
Marketing Manager for Tyroid Business • Conceptual brand work to refresh branding • Developing and executing marketing concepts in coordination with countries worldwide • Leading Life Cycle Management projects • Key Opinion Leader management • Preparing congress participation and coordination with event team • Consulted by regulatory for developing SOP for MLR • Coordinating and organizing participation of CMC & GM at yearly shareholder meeting
Marketing Manager for Thyroids and Cardiovascular Merck Serono • Developing and setting up thyroidweek website including several languages – managing external agency and aligning with internal IT • Set up and roll out as project manager of a global training academy “Train the Trainer” including developing a website with database and eLearning. Leading external agency & internal IT • Creating, implementing and event organization of Marketing Award for the General Medicine Business
International Product Manager for Concor Family • Leading Cardiovascular database • Congress organization • Budget planning
International Product Manager for HDL Raiser • Launching HDL Raiser as second global brand at Merck and leading the brand • HDL market development • Market Research • Brand management and training • Developing and execution of marketing plan including marketing communication • Key Opinion Leader Management • Budget Management
• Responsible for marketing planning of 5 OTC brands in different therapeutic areas including product launch • Brand management and roll out of updated Merck brand (new CI) • Sales and volume planning in coordination with sales and production (forecasting) • Managing external marketing and market research agencies • Marketing communication • Sales force training • Budget management
Ausbildung von Bettina Frank
- 1990 - 1991
Accounting
University of Southampton
Marketing & Accounting
- 1988 - 1994
Betriebswirtschaftslehre
Johann Wolfgang Goethe-Universität Frankfurt am Main
Marketing, Handel Diplomarbeit: Shop Design (Ladengestaltung)
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut
Spanisch
Grundlagen
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