Bettina Frank

Angestellt, Associate Director Communication / Merck Healthcare, Merck KGaA
Darmstadt, Deutschland

Fähigkeiten und Kenntnisse

Marketing
Kommunikation
OTC - Ethisch
Pharma
Chemie
analytisches Denken
interdisziplinäres Arbeiten
Interkulturelle Kommunikation
Engagement
Teamfähigkeit
Teamfähigkeit und Eigeninitiative
Strategische Kommunikation
Marketing Strategie
Internationales Marketing
Marke
Brand PR
Vermarktung
Product PR
Marketing Kommunikation
Corporate PR
Digitales Marketing
Social Media Marketing
Kampagnen-Management
Motivation

Werdegang

Berufserfahrung von Bettina Frank

  • Bis heute 13 Jahre und 7 Monate, seit 2012

    Associate Director Communication / Merck Healthcare

    Merck KGaA

    Communication Business Partner Global Business Franchises Fertility, General Medicine & Endocrinology • Developing & executing worldwide communication concepts for seven main global brands • Managing PR and Marketing agencies • Ex- & internal communication incl. review process e.g. press releases, holding statements, crisis statements, Intranet articles • Leading ex- & internal awareness campaigns and cooperation with patient organization • Budget management • Stakeholder for seven Intranet websites

  • 2010 - 2012

    Marketing Manager / Merck Healthcare

    Merck Group

    Marketing Manager for Tyroid Business • Conceptual brand work to refresh branding • Developing and executing marketing concepts in coordination with countries worldwide • Leading Life Cycle Management projects • Key Opinion Leader management • Preparing congress participation and coordination with event team • Consulted by regulatory for developing SOP for MLR • Coordinating and organizing participation of CMC & GM at yearly shareholder meeting

  • 2008 - 2010

    Marketing Manager / Merck Healthcare

    Merck Group

    Marketing Manager for Thyroids and Cardiovascular Merck Serono • Developing and setting up thyroidweek website including several languages – managing external agency and aligning with internal IT • Set up and roll out as project manager of a global training academy “Train the Trainer” including developing a website with database and eLearning. Leading external agency & internal IT • Creating, implementing and event organization of Marketing Award for the General Medicine Business

  • 2007 - 2008

    International Product Manager / Merck Healthcare

    Merck Group

    International Product Manager for Concor Family • Leading Cardiovascular database • Congress organization • Budget planning

  • 2004 - 2007

    International Product Manager / Merck Healthcare

    Merck Group

    International Product Manager for HDL Raiser • Launching HDL Raiser as second global brand at Merck and leading the brand • HDL market development • Market Research • Brand management and training • Developing and execution of marketing plan including marketing communication • Key Opinion Leader Management • Budget Management

  • 2002 - 2004

    Product Manager OTC / Merck Consumer Health

    Merck Group

    • Responsible for marketing planning of 5 OTC brands in different therapeutic areas including product launch • Brand management and roll out of updated Merck brand (new CI) • Sales and volume planning in coordination with sales and production (forecasting) • Managing external marketing and market research agencies • Marketing communication • Sales force training • Budget management

Ausbildung von Bettina Frank

  • 1990 - 1991

    Accounting

    University of Southampton

    Marketing & Accounting

  • 1988 - 1994

    Betriebswirtschaftslehre

    Johann Wolfgang Goethe-Universität Frankfurt am Main

    Marketing, Handel Diplomarbeit: Shop Design (Ladengestaltung)

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Gut

  • Spanisch

    Grundlagen

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