Bettina Frank

Communication Business Partner Global Business Franchises Fertility, General Medicine & Endocrinology • Developing & executing worldwide communication concepts for seven main global brands • Managing PR and Marketing agencies • Ex- & internal communication incl. review process e.g. press releases, holding statements, crisis statements, Intranet articles • Leading ex- & internal awareness campaigns and cooperation with patient organization • Budget management • Stakeholder for seven Intranet websites

Marketing Manager for Tyroid Business • Conceptual brand work to refresh branding • Developing and executing marketing concepts in coordination with countries worldwide • Leading Life Cycle Management projects • Key Opinion Leader management • Preparing congress participation and coordination with event team • Consulted by regulatory for developing SOP for MLR • Coordinating and organizing participation of CMC & GM at yearly shareholder meeting

Marketing Manager for Thyroids and Cardiovascular Merck Serono • Developing and setting up thyroidweek website including several languages – managing external agency and aligning with internal IT • Set up and roll out as project manager of a global training academy “Train the Trainer” including developing a website with database and eLearning. Leading external agency & internal IT • Creating, implementing and event organization of Marketing Award for the General Medicine Business

International Product Manager for Concor Family • Leading Cardiovascular database • Congress organization • Budget planning

International Product Manager for HDL Raiser • Launching HDL Raiser as second global brand at Merck and leading the brand • HDL market development • Market Research • Brand management and training • Developing and execution of marketing plan including marketing communication • Key Opinion Leader Management • Budget Management

• Responsible for marketing planning of 5 OTC brands in different therapeutic areas including product launch • Brand management and roll out of updated Merck brand (new CI) • Sales and volume planning in coordination with sales and production (forecasting) • Managing external marketing and market research agencies • Marketing communication • Sales force training • Budget management

Marketing & Accounting

Marketing, Handel Diplomarbeit: Shop Design (Ladengestaltung)