Bianca Kremer

Bridgemaker envisions and kickstarts new innovative ventures together with its partners. As a company builder, we enable corporates to challenge their core business and enter new markets by jointly developing innovative business models outside of restricted corporate structures. We connect corporates with the vibrant start-up scene to jointly set up new ventures in the area of digital technology.

• Created the yearly communication plan for all BMW & MINI campaigns • Planned and managed a 7-digit communication budget • Designed and aligned a new communicative strategy for BMW Service • Developed and rolled out a 360-degree campaign for “BMW Value Service” in 8 markets • Created content for BMW’s digital channels (e.g., app, website, social media) • Established a new campaign measurement approach for all markets

Responsible for the organization of BMW & MINI events e.g. in Munich, London, Marrakech, Lisbon and Dubai with approximately 400 international participants. The development of a strategy and creative concept, as well as the acquisition of cooperation partners and the complete vehicle logistics belonged to my varied area of responsibility. During the events, my function was to represent BMW, moderate the event and ensure a smooth process.

• Specialization: Entrepreneurship & Digital Transformation • Core Courses: Brand Building, CX, Digital Analytics, Media Planning & Buying • Master Thesis: The voice era: Future acceptance of digital voice assistants and how they will transform consumers' online purchasing behaviour

Schwerpunkte: Wirtschaftspsychologie, Marketing, Unternehmenskommunikation, Vertrieb