Birgit Bschliessmayer

Strategic | operational marketing leadership Mnagement of product, trade, consumer marketing Development |implementation national marketing strategy Portfolio management | Forecast Responsibility Development | implementation of 360°integrated marketing strategies for On- and Offline KPI tracking & sales optimization Digital Marketing Budget Responsibility Event Management Visual Merchandising Store Design PR | Influencer management Leadership junior product managers Close Collaboration stakeholders

Scope of Responsibilities: • Management and further development of a key account • Responsibility for sell-in and sell-out performance • Leadership responsibility for the Beauty Advisor

Scope of Responsibilities: • Public Relations and Influencer Marketing Management for the entire fragrance portfolio

• Strategic | operational marketing leadership • Development national marketing strategy • Portfolio management, Forecast management • Development of integrated 360° marketing strategies • Conception of tailored activation plans for on- and offline • Development & implementation digital campaigns • Budgetvresponsibility • Event management • Viisual merchandising & Store Design • Public Relations • Leadership junior product manager • Collaboration internal & external stakeholder

Scope of Responsibilities: • Brand management of the Weleda natural cosmetics product portfolio • Planning and implementation of marketing and promotional activities • Responsibility for sales and budget • Conducting market and competitor analyses • Interface function between specialist departments • Creation of consumer brochures, advertisements, advertorials, and PR articles • Revision and maintenance of the online presence including social media activities

Scope of Responsibilities: • Supporting the Brand Managers in implementing marketing activities across all three pillars • Preparing market and competitive analyses (AC Nielsen, Business Warehouse) • Collaborating with internal departments and external business partners • Handling international inquiries

Scope of Responsibilities: • Supporting the Senior Brand Manager with various marketing activities in the roasted coffee segment • Managing independent projects • Collaborating with internal departments

• Ongoing part-time employment during studies with a focus on sales consulting, sales promotion, and trade fair support.