Birgit Hollaus

Part of global marketing management team at Dispensing Hospital International Platform at BD Medication Management Solutions

• Lead the establishment of strategic account management and C-Level strategy • Strategic Account Manager with a cross functional team of 8+ people • Integrating global acquisitions into market portfolios • Occupying long-term strategic partnerships • Built up a educational and scientific network for training and simulation • Successfully launched tele-health solutions in three new market segments • Lead the development of digital health solutions for a hospital with +9.000 employees

• Lead all marketing activities for health systems in Austria across all channels • Responsible for customer reference projects including production, budgets and cross-media campaign planning and execution • Created event concepts for +50 medical congresses • Leading twice the main healthcare event for Philips Austria with +5 workstreams and +5000 visitors • Driving lead management strategies in an international setting (DACH) using the LEAN approach (daily managements, KPI trackings, KAIZEN,...)

• Lead the introduction of a new customer experience booth concept including designing, budgeting, purchasing process, implementation, onboarding and training of the sales teams • Initiated and developed a customer stakeholder programm • Planning and execution of advertising and advertorial campagins across different media plattforms • Introduced a new sales enablement tool including the enrolement for sales teams • Management and governance of external agencies for marketing and event projects

• Establishing a multisensual brand concept for VIS ALPIN Alpenmedizin (formerly a brand of Klosterfrau Healthcare GmbH) • Development of the brand essence, definition of the target groups and market positioning • Conducted market research in two phases including focus groups and surveys followed by prototyp testing • Lead a project team of 6 people in this university project

• Developed content and editorial plans for different social media channels and customers • Created wire-frames and realized them in webpages based on individual customer needs • 360 degree governance of creative concept creation, project realization, measurement and reporting of results • KPI tracking and reporting as a service for selected customers in different industries • Lead creative customer workshops • Defined and implemented SEO strategies for customers

• developing press releases and organizing press events • conducting market research • creating media reports including clipping analysis • Held customer meetings

• Support in service consultancy for customers and partners • Communication activities with major accounts for updates and services • Updating customer data base