Bogdan Stefan Petrescu

- Change management support during Product Development stage (Ford WERS, McLaren - SAP) - Data structuring and validation for the engineering release system with coordination of global regions (Ford EU & China) Selected achievements: - Structuring 1000+ car parts for new Ford Focus - Successfully moderating internal workshops to drive improvements of very demanding projects using Design Thinking methodology - Elaborating internal training materials

- Mapping customer journeys for “embedded SIM” project, identify actionable pain points and drive improvements as part of digitalization strategy - Organizing 3 international workshops with 12 subsidiaries of Deutsche Telekom based on Design Thinking methodology (CEE Region) - Part of Central Lead team for customer experience program “100 Days Program” - Elaborate 10+ personas, 20+ customers journey mapping, E2E processes - Elaborate and present “Customer Experience” results in front of VP

- Responsible for developing the Project management plan (project scope, allocate resources, define milestones and team development) - Coordinating online marketing activities for e-Commerce platforms - Managing relation with agencies, coordinating tenders & negotiations - Define strategy, pricing and marketing campaigns - Boost sales up to 300% by implementing B2B2C customer acquisition tactics by online & offline integration - Cost optimizing to 60% for all online campaigns implementing new flows

- Develop sales strategy and create users’ journeys within the mobile app - Part of the beta testing team, analyzing different hypothetical conditions - Working on marketing and concept design for mobile platform Selected achievements: - Attract 4 important partners as part of the roll-out plan - Successfully web launch campaign: email marketing, social media, web content management

- Responsible for proposing and coordinating all marketing research activities - Analyzing consumer trends identify products as future sources of growth - Preparing and presenting monthly reports for the company board meetings Selected achievements: - Create reader profiles for an evening newspaper (39 editions) - Create 2 Brand architectures as part of the Top Management team

- Preparing 70+ customer satisfaction surveys, mystery shopping, behavior studies - Processing large databases and running specific statistical tests Selected achievements: - Present brand studies results (brand awareness, brand equity and brand tracking) - Development and processing of automotive studies (Land Rover, Hyundai)

Mathematics, Statistics, IT, Economic Cybernetics, Marketing, Data Research