Boris Esanu

Started a Product Development Team in SFO to help entrepreneurs bring their ideas to life. Since 2017 the company expanded & became a cross-functional team of talented engineers, designers, devs. We help business dreams become reality by providing a full range of new product development services from product conceptualization and design to prototyping & marketing.

We help connect all Marketing and Advertising analytics data to BI tools in minutes.

RTB-media.me is a Cross-Channel ads optimization and Reporting platform that builds incredible simple dashboards and google spreadsheet automated templates to fit marketers' needs. RTB-media's all-in-one dashboard saves you from logging into all different platforms for updates on campaign performance. Reduce time spent on low value activities (manual exporting and uploading, data manipulation and clean-up). Client ready reports appear in clean and easy to read formats.

• Through collaboration with the sales manager, worked to develop the customer’s portfolio. • Took responsibility for handling customer questions, concerns, and processing their requests in a timely fashion. • Established a business strategy focused on internet advertising with brands like Google, eBay, Yahoo, and more. • Overall, participated in the development of the organization and helped them to continue headed in an upward direction.

• Focused on product offerings, product strategies, product-related communications, and internal product trainings. • Effectively managed product internationalization via vendor negotiations, budget management, and managing cost controls. • Incurred savings in payroll/benefits administration costs by 30%, via stringent and strategic vendor and price negotiations. • Build a type of consensus-driven environment that contributes to on time, on-budget project delivery.

Demonstrated solid sales and marketing skills, and aided the business development initiatives in international markets such as USA, Russia, Asia and Europe, which resulted in an expanded customer base and contributed to the implementation of strategic planning initiatives and promotional strategies. Highly instrumental in devising marketing strategies. Regularly updated product knowledge and engaged in forecasting, budgeting and developing business. Developed and maintained client relations.

• International Corporate Finance • Global Marketing • International Operations Management • Strategic Management • Technology Management • International Human Ressources Management

Graduated with honors in Management and Innovation. Specialized in Data-Driven Marketing. Research paper titled "What is the impact of Real-Time Bidding (RTB) on Digital Advertisement?". To train managers and entrepreneurs with the ability to lead innovation projects in high-growth sectors.