Bruno Costa

Responsible for planning and managing market research and business intelligence projects for both K-12 and Higher Education institutions. Projects conducted are manly focused in brand awareness and equity, pricing strategy, geo-marketing, prospects/students’ decision process and product innovation. Responsible for client management with key educational groups in Brazil, such as Kroton, Adtalem, Grupo Marista, Inspira Educação, among others.

Leader of a wide-variety of higher education-related primary and secondary researches and analysis, bringing strategic business recommendations to Latin American and European universities within the Laureate network. Act as a market intelligence advisor, interpret research findings, develop a deep understanding of market trends, student preferences, and competitive environments for the Latin American & European education markets and translate this understanding into strategic business recommendations.

Responsible for coordinating a team of analysts & interns focused on market analysis, pricing elasticity/sensitivity, branding and satisfaction research in Brazil’s South and Southeast higher education markets. Project manager for Central America research, focusing on Costa Rica and Honduras. Responsible for Mergers & Acquisitions market researches, higher education trends researches in Brazil and analysis on higher education public traded companies.

Responsible for planning, managing and analyzing market research data, pricing elasticity/sensitivity, branding and satisfaction surveys with Laureate’s prospects, students and competitor’s students, focusing on Brazil’s South and Southeast higher education markets. Analyzed key sociodemographic data for geomarketing research.

Planned and developed marketing strategies for New Business Department. Responsible for Market analysis and marketing execution for Grupo A as Blackboard’s exclusive representative in Brazil. Responsible for planning and developing trade-marketing strategies for key bookstore chains in Brazil

Responsible for managing financial budget for Grupo A (Holding Company) and subsidiaries in all its cost centres. Implemented Gesplan budget software for Grupo A (Holding Company) and subsidiaries assuring integration with all accounting and financial processes.

Support to Brazil’s south regions sales director and account managers in all internal sales procedures. Updated, analyzed and provided key information on all sales pipeline. Developed sales predictions considering account manager and costumer purchases profile.

Overseeing all on going consulting projects in the company, assuring quality and standardization. Responsible for sales process, projects design, timelines and budgets.