Bruno Medina da Costa

• Responsible for product development managing winning portfolio and pipeline based on the market’s demand, competitive intelligence, and customer feedback • Managing the entire process from R&D up to mkt, defining BP, pre-sales testing and value proposition development • Conducting analyses of the product performance portfolio, defining and adjusting the strategy to achieve the company’s goals • Supporting projects related to the development/improvement products to create diff. and increase competitiveness

Develop strategic plan, aligned with company strategy. Create and communicate features, benefits and value proposition of solutions. Product and Price management. Distribution policy, incentive programs and trade marketing teams management. Provide support to the sales team and the dealers through training and consultations regarding the company's solutions. Be a point of contact with the headquarter providing support on innovation, research and development. Monitoring of competitor actions and products.