Bruno Peres

• Manage product lifecycle for ultrasound simulation software and auscultation training tools. • Develop and execute marketing strategies and promotional materials. • Lead product demonstrations and training sessions for sales teams and customers. Recent projects: • Implemented an AI-powered video generation tool to streamline promotional content creation, boosting audience reach, engagement, and brand awareness. • Led the AI-driven redesign of a SaaS platform, improving UX/UI

Supported three Business Units - Women's Health Care, Cardiology and Established Products - on their execution strategy for Point of Sales (small businesses and medium/big pharmacy chains). Supported Sr, Manager in the annual promotional calendar for promotional materials, training, events and general investments to increase brand visibility and awareness on clients. Additionally, I was the Product Manager for the group of mature brands (a group of 25) responsible for all brand activation and investment.