Burcu Husrevoglu
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Burcu Husrevoglu
- Current 8 years and 4 months, since Feb 2018
Marketing Manager
KellyDeli
- 7 months, Nov 2016 - May 2017
International Brand Developer Innovations Manager
Hayat Kimya
Responsible of Home Care Category (Fabric Care, Dishwash and APCs) Reporting to Brand Developer Marketing Manager Home Care Category • Global trends and competition research • Creation of new product concepts • NPD working closely with R&D • Consumer tests for the new products • Project leader of all new product development and consumer researches
- 2 years and 2 months, Sep 2014 - Oct 2016
Junior Brand Manager
Hayat Kimya
Bingo Detergent Sep’14 – Jan’16 - Fabric Care Softeners Category • ATL & BTL 360° Marketing: Bingo Soft Signature Line • Consumer research: Bingo new brand strategy Jan – Oct ’16: Bingo Fabric Care Softeners + Liquid Detergents • ATL & BTL 360° Marketing: Hypoallergenic detergents • New Product Development: Bingo Liquid Detergents Launch • Budget tracking: Yearly budget planning and monthly tracking • Sales analysis and sales increasing activities: Monthly sales meeting and on track sales analysis
- 1 year and 2 months, Jun 2013 - Jul 2014
Assistant Brand Manager
Henkel AG & Co. KGaA, Beauty Care
Hair Coloration Brands: Palette (with 3 sub brands) and Syoss • Leading the Syoss Oleo Intense launch in Turkey • Adaptations of Global Launches and Relaunches (Palette, Syoss, Men Perfect) • Leading the Palette digital campaigns in Turkey • Improving the demand forecast of coloration coordinating with sales, supply chain and region. • Tracking the marketing budget for hair coloration brands • Weekly track of the P&L and sales, followed by actions taken to achieve the target
- 1 year and 8 months, Nov 2011 - Jun 2013
Marketing Trainee
Mondelēz International Austria (CEE Region)
CEE Region Management, Located in Vienna Austria Strategic marketing management for $625 million turnover category – including 5 global brands: Oreo, Milka Biscuits, Barni Cake, TUC, Belvita Reporting to the CEE Marketing Director Category Biscuits and countries, Responsibilities included - Leading ATL campaigns, - NPD process with R&D - Keeping brand equity within the CEE region - P&L tracking of CEE region
- 6 months, Feb 2011 - Jul 2011
Long Term Marketing Intern, Active Cosmetics Division
L'Oréal Türkiye
Country role reporting to the Medical Sales & Marketing Manager. Brands: La Roche Posay, Vichy, Skin Ceuticals, Inneov Responsibilities included: - Preparing BTL materials for sales representatives, - Organizing routes of sales representatives - Leading the sun consciousness campaign for the brand La Roche Posay
Ausbildung von Burcu Husrevoglu
- 1 year, Dec 2014 - Nov 2015
Marketing Academy
Koç University
- 3 years and 10 months, Sep 2007 - Jun 2011
Economics
Boğaziçi University
- 4 years and 10 months, Sep 2002 - Jun 2007
Deutsche Schule Istanbul
Sprachen
Turkish
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
German
C1 (Fließend)
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