Burcu Kesgin

Creating an online marketing strategy based on customer feedback, competitor analysis, current trends and target audience Preparation and management of social media content Social media reporting Management of online ads Preparation of customer presentations Preparation of website map Renewal of corporate identity studies Almanac and brochure design, pre-print preparation Scripting and organization of professional photography and promotional videos

Brand design (creation of corporate brand identity; logo, color palette, typography, graphic elements, brand language, printed stationery) Brand image, SWOT analysis, brand positioning, competitor analysis Creating a social media strategy Creating, writing and managing social media content Catalog design Printed stationery design (packaging, promotional and gift items, etc.)

Social media sharing (IG, TW, FB, LI, YT) Social media ads (IG, TW, FB, LI, YT) Campaign preparation Influencer integration Installation of YouTube videos Google Ads ad management Writing content texts User message and comment moderation Preparation of monthly report Competitor analysis for brands' social media Creating plans to improve social media strategies of existing brands Creating a social media strategy for new brands Preparing plans for the visual layouts of brands in social media

Construction site internship lasting 30 working days at Yoo Istanbul (residential) construction site, which was undertaken by Yoo Architecture.

Office internship lasting 30 working days on 3D modeling and technical drawing in a company specializing in exhibition stands.

Erasmus Program