Caesar Theo

• Deliver breakthrough ideas, innovative campaigns for our install base and net new community to drive up-sell and cross-sell opportunities; • Develop and execute integrated marketing programs to drive lead acquisition, nurture existing prospects, and support all sales efforts; • Oversee the management and maintenance of programs to ensure all activities are on budget and that campaigns are executed on time; • Define integrated, effective promotions and programs to meet pipeline goals.; ...and many more

- day to day management of the company; - make decisions regarding products such as POSM, newspaper, transmedia, labeling or packaging or other BTL activities; - designs POP/POS materials and proposes signaling solutions for sales channels.

- Creates and prepares for production (pre-press and DTP) materials to be printed: commercial and technical literature, promotional items, POS materials and collaterals. - Develops advertising materials: print ads, banners, certificates, awards, leaflets, posters, flyers, brochures.

- identify and analyze an organization's strengths and weaknesses, and respond to opportunities and threats in the BTL advertising environment; - set goals for market share and growth develop and implement appropriate advertising strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets; - make decisions regarding products such as POSM, newspaper, transmedia, labeling or packaging or other BTL activities;