Camila Cavalcanti

I was working to develop new brand guidelines for our social media interactions. And when we split the marketing department in squads, I started in our Growth Marketing team, helping to develop our inbound materials. Working daily with our team and marketing inbound materials made me learn how to establish and optimize my activities to focus on conversions, and also changed my focus to a more holistic view of the outputs of my activities.

Develop visual identity, mascote and guidelines for a language tandem app. First experience working remotely, working focused on visual design.

Responsible for UX and UI activities in urban mobility projects, creating wireframes, interfaces, and brand materials focused on improving our apps usability. I worked also providing branding solutions, assisting marketing activities, such as develop content and graphic projects for social media.

Assisting to run sales lessons to teach artisans to sell handcrafted products properly, using sales management and marketing techniques, with a scholarship granted by CNPq. I also assisted in other projects, developing new shapes for products made with different materials as clay, shells, recycled paper and so on. Always focused on develop artisan's design and management skills, simplifying production and using less materials.

For me, seeing our business growing so fast, was one of the most impressive accomplishments I have ever done and it made me learn a lot every day about business. As we had just two people in our company at the beginning, we had to work with everything within a business. We had to deal with customers, short deadlines, small budgets, and we also had to develop our materials (sheets, impermeable textiles, and branding) to differentiate our products, aiming to try new production techniques.

Developing projects for some handcraft communities of Pernambuco: Quilombolas de São Lourenço, Artesanato Cana Brava and Grupo de Ceramistas do Cabo. We developed projects to improve through research product's quality and profits, changing materials composition and shapes commonly used, producing objects using less material with a higher added value, and teaching artisans how to improve their revenue and profits, by selling products correctly.

Financed through a scholarship granted by CNPq, Brazil.