Camila Kössel

Planned and executed a comprehensive website redesign and e-commerce creation resulting in a 40% increase in user engagement and an 80% decrease in bounce rate. Utilized user experience research and analysis to optimize website navigation, resulting in a 20% increase in conversion rates for online sales.

Digital advertising: updating social networks Facebook and Instagram and implementing Social adds for the different platforms. Creation and supervision of digital ads. Creation and implementation of graphic guides and communication tone for digital and conventional channels such as radio and press. Strengthening the value promise and growth in public relations, achieving free-press in press and television at national and regional level.

Collaborated with cross-functional teams to create detailed project plans for each event or campaign, ensuring timely execution and delivering all projects within budget. Researched target audience preferences and trends to develop highly effective event concepts, leading to a 30% increase in customer engagement and awareness of brands like Coca-Cola, Mazda, Ecopetrol and British Tobacco company, Huaweii Colombia, etc.

Created and executed brand identity guidelines for a global company, resulting in an 80% increase in brand recognition and customer loyalty. Visual designer for material for the official events of the brand and Social Media creation and growing development since 2016.

Side job as an Advertising Student. Participation in the conceptualization and visual development meetings of a new business model in the company, creation of the first logo, and digital and printed visual material for multiple events nationwide. In addition, a community is created on Facebook that quickly becomes a business with a growing number of followers, which is reflected in the attendance at the event.