Carey Azzara

AtHeath, LLC created services to inform, inspire, and empower marketing and research users and professionals to achieve best practices and use social media and research to support business growth. The company’s activities are supported by a growing community of marketing and market research (MR) professionals with expertise in a wide array of topics. We offer a continuum of services: Starting with “What to do,” instructing clients on “How to do it,” and we include “Done for you” services when needed.

Oversight of all research operations, instituted best practices, and added a strong web-based capability as well as strengthened phone interviewing data collection Planned and executed strategy as part of the executive team to take the company from 14 to 34 employees in less than three years with proportionate revenue growth Developed a new syndicated LOB to improve company’s diversification with respect to research products and clients

Developed an end-user product using quantitative research to help buyers make informed purchase decisions based on peer evaluations of IT vendors The AlignITgroup was purchased by Bitpipe, Inc., which leveraged our end-users product to refine an already excellent lead generation capability; Bitpipe was subsequently purchased by TechTarget, Inc.

Applied Research and Statistics

Social structure studies

Organization Policies