Carien Pentenga

Sales development – creating new advertising propositions with editorial staff; Developing, selling and planning online advertising on 12 websites (magazine related); Responsible for several key accounts; Main contact for our foreign subsidiaries for online campaigns; Target responsibility for online budget; Campaign responsible

Selling and planning online advertising on 6 websites (magazine related); Responsible for contacts with advertisers, media agencies and advertising agencies – create innovative, creative and commercial proposals (display, advertorials, video advertising and social media) for them ; Create 360 degrees proposals in cooperation with print account managers and event managers; Reporting, monitoring

Sell online advertising on Sanoma’s websites (magazine related); Building (acquisition) and maintaining customer relationships; Support sales manager and account managers outside sales; Planning and monitoring of online campaigns

Make order confirmations for advertisers and media agencies; Sales support; Optimization of banner campaigns; Creating sales presentations for the account managers outside sales; Invoicing and maintain target overview

Plan and coordinate Mystery Shopper Researches; Develop questionnaires of mystery shoppers; Acquisition of new Mystery Shoppers;

Building and editing the site www.goedvooronderwijs.nl and the corporate site www.edventure.nu; Coordination of an educational fair; Editor S&B, technical journal for advisors in education; Editor Goed! Magazine for educational branche