Carla Leuginer

•Formulated the global and European Marketing and Communication plan as well as the MI Corporate Identity (declination of the 4 Ps, deadlines, strategy) •Managed the MarCom Budget for 2005, 2006 & 2007 •Managed large scaled international trade shows and Sales Meetings for new products presentatio

•Conducted Market research and competitive analysis for the launch of new and innovative product in the European market •Developed a Marketing and Business plan in cooperation with the VP of Marketing to set up a distribution company in Europe •Review of existing product collateral and media to su

•Formulated and developed support publications for new products (direct mailing, flyers, journal ads, newsletters, press releases...) •Prepared and run large scaled industry trade shows and Sales Meetings for new products presentations (floor plan layout, exhibit preparation, exhibit plan design,

Conducted extensive market research in telecommunication and home-networking industries. •Developed industry and competitive analyses for Cable and DSL modems as well as wireless LAN products. •Produced and presented competitive analysis matrices such as quarterly/monthly sales analysis, product f

•Devised and edited a business plan for a B2B training & team-building Internet Start-up. •Wrote and edited marketing material for Lazer Tag’s manufacturers and owners. •Conducted sensitivity analyses for revenues and profitability. •Implemented direct marketing campaigns and sales promotions.

Master of Communication courses: advertising, strategic marketing, direct marketing Master of Business Administration, Marketing Major; GPA 3.6/4.0.

MBA Preparation Courses