Carla Shinzato

Responsible for the analysis and ad-hoc reporting for Lufthansa, Swiss and Austrian site’s performance in order to steer their business. Monthly forecast of sales revenue and budget of the online sales channel. Continuous data quality assurance and corrective measure of global sales reports. Coaching of employees in the area of data analysis, sales steering and aviation business with the aim to enhance their capabilities and empower them to understand data and take measures based on it.

Responsible for the analysis and ad-hoc reporting for Lufthansa.com’s performance, driving changes to optimize sales and performance. Coordination with central reporting and pricing. Web reporting and web analytics with Webtrends, Tealeaf, Google Analytics and Usabilla. Website and sales optimization by analyzing sales, error codes and customer sessions using the aforementioned tools.

Responsible for preparation of management reports for the Americas. Monitoring and addressing of overall economic and market situation of Lufthansa Group. Developed, designed and implemented a new tool to analyze Lufthansa Group airlines bookings and the market performance including competitors. Automated standard reports reducing the amount of time required to provide the end product to the field. Automated management presentations and other standard reports for team as well as other departments.

Lufthansa's two-year training program with practical assignments in the following areas: -Cargo Sales and Station -Check-in -Ticketing and reservations -Aircraft operations -Sales -Marketing -Accounting -Business Intelligence department in Frankfurt -Leisure Business Analyst department in New York